Why Revenue Performance Management? Why now?Revenue Performance Management (RPM) - enabled by marketing automation - is a strategy that empowers companies to manage their interactions with buyers through the entire purchase process for more predictable, rapid and profitable revenue growth. And Eloqua can help to achieve the many benefits of RPM, including:
- Lower customer acquisition costs
- Shorter, faster sales cycles
- Higher average selling prices
- More predictable sales forecasts
- Higher ROI from marketing and sales
Take the first step toward enabling predictable, rapid, and profitable revenue growth with the tools and information found in the Eloqua Business Center.